Ep #370: Competitiveness and Sales with Andy Paul
Over a successful sales career spanning four decades, Andy Paul has sold everything from women’s shoes to complex communications systems that sold for tens of millions of dollars. Selling well over half a billion dollars’ worth of products and services to companies ranging from small businesses to some of the world’s largest enterprises, it’s safe to say Andy knows sales. Drawing on 18 years of experience as a consultant helping CEOs transform their companies’ sales efforts, and from his interviews with more than 700 CEOs, founders and world-class thought leaders on the biggest challenges facing sellers today, Andy launched The Sales House in late 2018. The Sales House is the first all-in-one personal development program for the modern B2B seller. Where sales training fails, The Sales House enables sellers with the skills and confidence to sell with Impact; to build effective relationships that engage the interest and trust of buyers; and to serve the needs of buyers with value, insights, and acumen.