Ep #387: The Compelling Proposal with Steve Thompson
Steve consults with both B2B Sales organizations as well as buying organizations around the globe on how best to position, propose, negotiate and close great deals. Working both sides of the fence gives him an unusual perspective.
His latest book “The Compelling Proposal” shows how salespeople can use the proposal as a strategic selling tool that will make it much easier for customers to buy versus us selling harder to them.
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